Groups on Facebook are popular for the simple
reason that they unite a lot of like-minded people for meaningful discussions.
Creating your own business group gives you an opportunity to bring a large part
of your audience under one roof. Keep the following points in mind to reap the
maximum benefits from your group -
• Set a clear
purpose of the group, i.e., decide whether you want to create the group to
sell, to increase brand awareness, or simply to engage your existing customers.
This will help you narrow down the members from target audience you want to be
a part of the group.
• When you are
inviting members, make sure you send a personalized message to them, to
increase chances of a positive response.
• Keep your group
public or private based on social media marketing goals. If you want it to be
exclusive, keep it private.
Make sure
that the content you post is aimed at helping them solve their business
challenges, and encourages open communication with you and other team members.
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