Black hat SEO is a set of practices that go
against Google guidelines. They might help you increase your ranking in a short
time, but will prove harmful in the long run. Those who are new to SEO may have
trouble recognizing black hat practices, and can inadvertently fall under
Google's axe.
Here are the most prominent black hat SEO techniques you should
steer clear from -
Keyword stuffing
Repeating the same keyword over and over in the
same sentence or paragraph, rather than strategically placing it across your
content.
Cloaking
Creating two separate versions of a web page, one
for human visitors and one for search engine bots.
Duplicate content
Copying content from another website and posting
it as it is (or just paraphrasing it a little) on your page.
Clickbait
Using clickbait titles to generate curiosity among
users and directing them to an irrelevant page.
Link buying or link farming
Paying another website for obtaining backlinks, or
using invisible text or links to hide it from human visitors, but visible to
search engine bots.
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