Types of keywords in SEO you need to be aware of

Needless to say, keywords are an integral part of an SEO strategy. However, choosing the right kind of keywords that will maximize your SEO efforts can be confusing. Let us understand the different types that are available to us -

Short-tail keywords

Made up of three words or less, they have a high volume of search; however, they are also very competitive and difficult to rank for. It is also difficult to pinpoint the user intent for these keywords. You can use them across your content, as they can be helpful for signalling topical authority.

Long-tail keywords

Made up of more than 3 words, they are more specific than short-tail keywords and are easier to rank for. You can use them for drawing traffic to targeted landing pages or blogs.

Seasonal keywords

They are typically related to a specific trend or event, such as the release of a new movie. You can get a great search volume from them, but only for a short amount of time.

Geographical keywords

Keywords that revolve around a specific location, can be very helpful for local business SEO.

Intent-based keywords

Keywords that match a specific user intent such as informational ("how to", "best ways to"), navigational (direct name of a brand or a website), or commercial ("buy", "comparison").

A digital marketing company can help you choose the right kind of keywords for your business and marketing goals, and run optimized SEO campaigns.