Can you remember the last ad you saw on a web
page, or any ad at all for that matter?
As consumers started getting bombarded with
similar, intrusive and sometimes even boring ads, they started ignoring the
areas where banner or display ads are typically present on a web page – leading
to banner blindness, and a low CTR. Let us have a look at some ways we can
avoid this problem -
•Design your ad
such that it stands out from the web page and catches the eye of the site
visitor
•Ask yourself if
the ad is providing value to the user and whether it is relevant to the target
audience
•Experiment with
different ad formats and placements, as users know where ads can be found on a
web page, and will actively ignore these areas
• Use rich media
such as animation or videos to easily catch and retain user attention
A digital marketing company can help you create
such attractive and immersive ads that will help you fight banner blindness and
improve your click-through rates.
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