4 Important Content Factors to Check While Performing SEO

Unlike a decade or so ago, where the only consideration for SEO-optimized content was using as many keywords as possible, only value-rich and quality content is favored by search engines.

               

Let us have a look at some of the most important content factors you should pay attention to while performing SEO, so that your website, blog or any other web page has higher chances of ranking for the related search queries -

Uniqueness and value of the content

Ask yourself the following questions while checking your content -

•  Is the content unique and original, or has it been paraphrased or copied as it is from other websites?

•  Is the content written by or has been reviewed by an authorized industry expert?

•   Is the content relevant to your intended target audience?

•   Does the content add to the knowledge of the readers?

The answers to these questions will give you an indication of how well your content can perform on the SERPs.

Use of keywords

Keywords may no longer be the be-all and end-all of an optimized SEO strategy, but they are still important. Correct keywords give search engines an idea of what your page is about. Check whether the relevant keywords are naturally used in the following sections of a web page -

• Page title

•  Meta description

•  Content

•  Images/videos alt text

•  URL

•  Link anchor text

Site architecture

The content must not only of high quality, but also be easily found across the website. A well-designed website architecture makes it easy for Google to crawl and organize your content more effectively.

Backlinks

Backlinks are very important for SEO. Inbound links from high-authority websites and outbound links directing to quality content increase the trustworthiness and credibility of your website.

A digital marketing company can help you perform a detailed SEO audit for content as well as technical soundness, and help you implement an effective strategy to increase your online visibility and traffic.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.