More than collecting interest leads, it is
important for B2B marketing companies to nurture them and keep them moving
through the funnel till they convert into customers.
Break your leads into different categories
Categorizing your leads as warm, hot or cold will
give you an idea of the stage they are currently at, and the amount of
nurturing they will require to move further.
Use email marketing
Segment your leads into hyper-focuses categories
and send personalized messages.
Leverage marketing automation software for quick
response
Lacking a fast response, you stand at a risk of
leads going cold.
Use targeted content
Send your leads useful content that is tailored to
their interests and business challenges, to engage and delight them.
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