On the surface, the concept of brand voice and
tone seems like a notion that only matters to big-shot enterprises. However, it
has become essential for every business, no matter how large or small, to have
their own distinct personality while communicating with potential customers.
With so much crowd in the digital world, it is
easy for brands to get overlooked. Having your own brand voice, or your own
distinct words and language, will help your target audience remember you more
easily.
A consistent voice will also help to inculcate a
sense of familiarity, which ultimately promotes trust in the minds of target
audience.
Some tips for helping B2B marketing companies
identify their brand voice and tone are -
• Your brand
voice should reflect your company's mission
• Analyze your
target audience to identify the language that will resonate the most with them.
•Remember that
while brand voice remains consistent, tone can change from situation to
situation (excitement for announcing a new product, empathy while addressing a
pain point, etc.)
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