As the name suggests, outbound links are the links
that point from your website to a different one. They are just as important as
inbound links for SEO, as they can increase your credibility when you send your
visitors towards useful and quality content, as well as indicate topical
authority.
Let us have a look at some of the best practices to make the most
out of your outbound linking efforts -
• Link only to
relevant and useful website content, otherwise you are risking your own
credibility
• Make sure that
the links are naturally included, and not forced into your text, to improve the
overall quality of your content
• Avoid mutual
back-linking as a quick way to increase authority and rank, as Google can
devalue such links
• Make sure that
the links open in new tabs, so that the users can easily find their way back to
your website
A digital marketing company can help you manage
your link profiles, and optimize your overall SEO strategy according your
business goals.
No comments:
Post a Comment