5 Ways to Get Your Brand Noticed on Instagram

With more than one billion monthly active users, Instagram has come a long way from being a social service for sharing images and videos. It has become one of the most popular and effective hubs for eCommerce.

                          

In fact, 62% of people state that they have become more interested in a brand or a product after becoming aware of it through Instagram stories. And with 90% of accounts following at least one brand on Instagram, the platform is being rapidly populated with business profiles vying for user attention.

Let us see some effective ways to improve your brand visibility in this dynamic and competitive social environment -

Invest in your brand's aesthetic appeal

Naturally, visuals are the bread and butter of Instagram. Grainy photos and videos will get buried beneath the high-quality visuals that dominate the platform. Spend some time in polishing your photos or videos before you post them. You can even come up with a particular theme for your visuals, so that your followers can easily remember and associate it with your brand.

Use hashtags the right way

Hashtags are the way to go to put your content in front of a wide audience. With Instagram allowing you to use 30 hashtags for a single post, you have plenty of options to use relevant hashtags. It is advisable to avoid or limit the use of the most popular hashtags like #instadaily, as they are very competitive to rank for. Instead, it will be more effective to use the hashtags that are absolutely relevant to the post and customize them every time.

Avoid posting too frequently

Doing so may get you noticed, but in a negative light. Posting too often will only annoy your audience and you might even be seen as a spammer. Instead of posting multiple times a day, you can limit your posting to one image or video per day, for getting noticed without being intrusive.

Leverage Instagram stories

As can be seen in the statistic mentioned previously, Instagram stories are massively effective in generating user interest. You can launch a fun, live event for your followers or showcase the human side of your brand through short videos to increase your visibility.

Pay attention to viral trends and memes

Taking the core subject of a viral trend or meme and putting your own twist to it is a great way to boost your brand's visibility, engagement and set yourself apart from your competitors.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.