How to Run an Effective Social Media Advertising Campaign

Every business needs a strong social media presence for increasing their brand awareness and engaging with consumers in the digital world. Sharing useful content and participating in relevant discussion threads is of course useful, but running an optimized social media advertising campaign gives an extra boost to your organic efforts.

                     

If you are doubtful whether your ad spend will provide sufficient ROI, consider this – 52% of all online brand discover is attributed to public social feeds (including both paid and organic ads), and a staggering 92% of Instagram users have admitted that they have followed a brand, visited their website or purchased a product or service after becoming aware of it on the platform.

Before you start with the execution of your social media advertising campaign, make sure that you have considered the following -

•  Campaign goal (Whether you want people to purchase, follow your brand, install an app, and so on)

•  The platform(s) you are going to use (based on target audience behavior)

•  Your budget (either for a specific time period or for every ad)

Set up a schedule

Setting a schedule will help you manage your campaign in a more organized manner, and leave plenty of time to create quality content and design in advance.

Mix up your formats

Instead of using only plain text ads, Stories and video formats will help you generate more engagement.

Optimize your CTAs

A clear, compelling CTA will bring you a higher click rate. Offering a special discount or freebie will work even better.

Create a custom landing page for your ads

A custom landing page that matches the intent of the ad will help drive a greater conversion rate, instead of just redirecting the users to your website.

Don't use the same ad for every platform

Consider the characteristics, best practices and target audience behavior on the respective platform before you post the ads.

Review the analytics regularly

Doing so will help you determine how well your campaign is performing, so that you can re-adjust your strategy or reallocate your budget based on the results.

You can get in touch with a digital marketing company to help you strategize and execute optimized social advertisement campaigns that match your marketing and budget goals, as well as target the accurate audience.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.