Content marketing can be very effective for your
B2B digital marketing campaigns, but it requires careful strategy and planning.
Keep these essential e's in mind while devising your next content plan, so that
you can deliver value to your target audience.
Engage
Your content no doubt has to be relevant, but
relevancy enough is not alone to hold today's easily-distracted audience
attention. Research what kind of content they engage with on online platforms,
so that you can offer content that matches their interest.
Educate
More than promoting your brand or business, the
goal of content marketing is to establish yourself as a thought leader and a
credible source of information in your industry. To do so, your content must
add to the knowledge of your target audience.
Entertain
It is safe to say that your audience is past the
phase of being interested in textbook knowledge. They will welcome a content
piece that is a creative mix of subject matter, relatable humour and engaging
infographics.
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