Clearing the air between content marketing and content strategy

We have often noticed our clients get confused between content marketing and content strategy. They think both the terms have the same meaning. It is true that they overlap each other, but there are marked differences between the two.

                     

In the simplest terms, content marketing deals with creating and publishing content on various social platforms, in a way that it is readily available to your target audience. Often, the aim is not to promote or sell, but to simply add to the readers' knowledge and provide an actionable takeaway. It helps you establish yourself as a thought leader in your industry, and be recognized as a trustworthy source of information.

On the other hand, content strategy is one of the pillars of a successful content marketing campaign.

Apart from deciding what kind of content you should create, it deals with the following considerations -

•  What is the goal of your content piece?

•  Who are you writing for?

•   What are their pain points?

•  How can your solution overcome their problems?

To sum up, both content marketing and content strategy are different, but one cannot exist without the other. Both are necessary to achieve the ROI you desire.