Tuesday 4 August 2020

Tips for social media storytelling

Using storytelling in your social media marketing strategy lets you form a human connection with your customers, and generate engagement far more than any cold advertisements and facts you might otherwise throw at them.

Here are some tips to help you make the most of this powerful technique -

Share your own personal experiences
Your own personal experience, from which you can deliver an inspring takeaway, will both entertain and educate your followers.

Leverage User Generated Content (UGC)
UGC is a powerful way to get customers to tell their own stories and making them feel involved with your brand, while simultaneously increasing your credibility.

Use visual content
Using videos or a series of images will uplift your story more than just using plain text. The combination of imagery, music and speech will truly keep your followers immersed in your story.

You can get in touch with a digital marketing company for effectively executing storytelling as a part of your social media strategy.

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