Google Ads vs Social Ads: Which is Better for Your Business?

When it comes to paid social advertisements, most of our thoughts will immediately land on the Google Ads. While they are super effective, it cannot be forgotten that running paid advertisements on social platforms such as Facebook can be just as effective.

Let us see how you can make the right choice for your business -

Customer reach

With majority of people being armed with smartphones and desktops, it has become second nature for them to turn to Google whenever they need any product or service. Thus, Google's reach is unquestionable.

However, major social media platforms including Facebook, Instagram and LinkedIn also boast of users in billions, and the time spent on these platforms is ever-increasing.

Therefore, both Google ads and social ads can help you reach out to a wide target audience.

Ad visibility

Google ads often face the challenge of a phenomenon called banner blindness. As users have become accustomed to seeing ads immediately below search results, many of them actively avoid looking at this area.

On the other hand, social ads are often formatted in such a way that they seem to be a part of users' social feed, thus being more visible.

However, Google too, has dealt with the problem of banner blindness with ads that seem like in-text content.

Ad intent

Usually, when users turn to Google, they will search with the intent of making a purchase or look for a specific solution for their needs. Here, Google Ads will immediately lead them to the desired step if the intent of your ads is to induce a purchase.

However, when they are on social media, they will generally not be looking for a particular solution. They will be enjoying some downtime or looking to converse with their friends. However, that does not mean your ads are not welcome. While making a sale is still possible with social ads, they will work even better if your intent is to increase brand awareness, generate leads or increase engagement.

To conclude, both Google and social ads are tremendously effective. Depending upon your budget and marketing goals, you can select either or even both of them for running paid advertisements. You can contact a digital marketing company to help you run optimized paid campaigns for generating maximum ROI.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.