5 Strategies for a Successful B2B Product Launch

With countless number of products entering the market every other day, it is natural for B2B marketing companies to be locked into a fierce competition to distinguish their offering from the competition. 

Let us have a look at some tips and strategies so that your B2B product ruffles the right feathers in your target industries -

Get your timing right

The timing of your launch is crucial. Make sure that there is no major event such as the holiday season or another launch from a major company, that might take away the attention from your own product.

Create a social media buzz

You might have created a great press release to direct people’s attention to your product. It will be of little use, however, if you restrict it to your website. Journalists are on the hunt for new products on the major social media platforms. Put out your content on these platforms. You can even contact journalists that you deem appropriate to advocate your product.

Even after the press release, you need to keep the buzz alive. Feed your audience with the results of beta testing and reviews to keep them updated.

Draw attention to your product through attractive incentives

Host contests that give away attractive prizes and offer irresistible deals to early adopters as incentives to try out your product.

Educate your users

Don’t leave your users to find their own way across your solution. They will have definitely have many questions and doubts. Post a variety of product launch materials such as demo videos, tutorials, infographics and FAQs. This will help your users to learn in the way they prefer.

Conduct beta testing

If possible, launch a beta program for your product so that you can get first-hand reviews and testimonials from a third-party, specific target audience. This will give you an idea about any improvements that you make before making your product available to the general masses.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.