Debunking 5 Common Myths of Digital Marketing

As with any other industry, digital marketing too is rife with prevalent myths that can lead you astray, especially if you are new to the discipline.

Let us have a look at some of the most common myths, misconceptions, and the truth behind them.

Myth 1 – Traffic equals conversion

Getting a huge amount of traffic on your website or social media certainly feels good, but don't be surprised if your conversion rate isn't just as stellar. While a large amount of visitors indicate a certain level of interest in your product or service, it is upto you to further nurture these visitors into leads and ultimately convert them into paying customers.

Myth 2 - Your job is done once your website is up and running

You may have built a great website which is attracting a lot of visitors, but you cannot leave it as it is for long. With search engine algorithms constantly updating to further enrich user search, a dated website can quickly found itself demoted in the ranks in the favor of fresh and updated results. It is a good practice to periodically update the design and content from time to time, and keep an eye on Google algorithm updates to maintain your ranking and traffic.

Myth 3 - SEO is dead or outdated

Nothing could be farther than the truth. SEO is very much important for increasing your online brand visibility and bringing in relevant traffic. When marketing gurus talk about SEO being dead, they refer to the outdated and ineffective practices like keyword stuffing. Consistently practicing ethical SEO techniques is imperative for your online success.

Myth 4 – Negative comments on social media are harmful

It is not the negative comments, but your reaction to them that plays the deciding rule in determining whether the comments will prove harmful or beneficial for you. Ignoring or deleting them will only add fuel to the fire and lead the injured party to be more vocal about their grievances on third-party review sites.

Consider the negative comments as a learning opportunity to improve your product and service. Responding with empathy to the commenter, and taking the necessary steps to remedy the percieved wrong can turn the negative comment into a positive one, and also work to increase your brand credibility.

Myth 5 – The more content you produce, the more successful you will be

An ambivalent statement, we know. The statement will prove true only if you are creating and publishing quality content that is original, SEO-optimized as well as absolutely relevant and useful for your target audience. If this is not the case, no amount of content you publish will help you increase brand awareness, attract leads, or meet any other marketing goal you have in mind.

You can get in touch with a digital marketing company that can help you strategize and execute a comprehensive digital campaign according to your marketing goals and budget.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.