As with any other industry, digital marketing too
is rife with prevalent myths that can lead you astray, especially if you are
new to the discipline.
Let us have a look at some of the most common
myths, misconceptions, and the truth behind them.
Myth 1 – Traffic equals conversion
Getting a huge amount of traffic on your website
or social media certainly feels good, but don't be surprised if your conversion
rate isn't just as stellar. While a large amount of visitors indicate a certain
level of interest in your product or service, it is upto you to further nurture
these visitors into leads and ultimately convert them into paying customers.
Myth 2 - Your job is done once your website is up
and running
You may have built a great website which is
attracting a lot of visitors, but you cannot leave it as it is for long. With
search engine algorithms constantly updating to further enrich user search, a
dated website can quickly found itself demoted in the ranks in the favor of
fresh and updated results. It is a good practice to periodically update the
design and content from time to time, and keep an eye on Google algorithm
updates to maintain your ranking and traffic.
Myth 3 - SEO is dead or outdated
Nothing could be farther than the truth. SEO is
very much important for increasing your online brand visibility and bringing in
relevant traffic. When marketing gurus talk about SEO being dead, they refer to
the outdated and ineffective practices like keyword stuffing. Consistently
practicing ethical SEO techniques is imperative for your online success.
Myth 4 – Negative comments on social media are
harmful
It is not the negative comments, but your reaction
to them that plays the deciding rule in determining whether the comments will
prove harmful or beneficial for you. Ignoring or deleting them will only add
fuel to the fire and lead the injured party to be more vocal about their
grievances on third-party review sites.
Consider the negative comments as a learning
opportunity to improve your product and service. Responding with empathy to the
commenter, and taking the necessary steps to remedy the percieved wrong can
turn the negative comment into a positive one, and also work to increase your
brand credibility.
Myth 5 – The more content you produce, the more
successful you will be
An ambivalent statement, we know. The statement
will prove true only if you are creating and publishing quality content that is
original, SEO-optimized as well as absolutely relevant and useful for your
target audience. If this is not the case, no amount of content you publish will
help you increase brand awareness, attract leads, or meet any other marketing
goal you have in mind.
You can get in touch with a digital marketing
company that can help you strategize and execute a comprehensive digital
campaign according to your marketing goals and budget.
TSL Consulting Pvt Ltd is an integrated marketing
company based in India. We offer customized outbound marketing, inbound
marketing, digital marketing and data profiling services to a wide spectrum of
small and mid-sized organizations.
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