Customer experience has always been prioritized by
B2B marketing companies, but it has become more important than ever in these
uncertain times.
Here are some tips on how you can improve your customer
experience and service to reassure your customers -
• Keep them
periodically informed on how you plan to help them ensure business continuity
• Keep your tone
empathetic and compassionate
• Do not try to
push for a sale, focus on providing them what they need the most at the moment
• Engage in
open-ended communication to figure out their changing business needs
Use online channels such as emails and social media to the fullest for more prompt digital customer service
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