Applying the SMART methodology to your content marketing goals

The SMART methodology is widely used while setting personal, professional or academic goals. 

Let us how it can be applied to your content marketing goals, and ensure greater success from every piece of content you create -

                           

Specific -

Set a highly specific goal for your content strategy (Example – I will publish five long-form articles every month)

Measurable -

Setting measurable goals will help you assess your progress (Example – I want to increase my social media followers by 25% from last month)

Attainable -

It is good to be ambitious, but you have to make sure your goal can actually be accomplished (Example - Wanting to increase your organic LinkedIn followers by 100 to 200 in a month is attainable, but going for 1000 new followers is not)

Relatable -

The goals should be relevant your overall marketing or business strategy (If your goal is to increase revenue, consider whether investing time and efforts into social media advertising will help you accomplish it)

Time-bound -

Of course, any goal has to be bound by a time frame to make sure you achieve it and do not fall off the wagon (Example – I will publish 3 social media posts by the end of this week)

If you need help with creating content, a digital marketing company can strategize and create value-added content that aligns to your marketing goals.