Short form vs long form content: Which one should you choose?

Many times, more than the actual subject matter and frequency of publishing the content, the question of its longevity troubles a content marketer. You might have found the web articles divided between short form and long form content. 

While some say the former is better suited to the short attention span of today's readers, others say that long form content is more important for higher ranking and increased traffic.

However, these notions should not affect your decision of creating a long or short post. The longevity completely depends upon the topic you have selected and the message you want to convey. 

Rather than restricting your content to a certain length, focus on providing value to your users through the subject matter. When you do so, the length of the content hardly matters.

You can get in touch with a digital marketingcompany to help you create content that is not only engaging, but also conveys the business value of your solution to the right target audience.