Done right, B2B marketing can bring a sustained
stream of quality leads that turn into revenue generating customers; however,
there are a few common mistakes that hinder you from achieving your goal. Let
us see what they are and how B2B marketing companies can avoid them.
Having no clear plan in place
Posting on social media one day and sending an
email the other day will confuse your target audience, and they will cease to
take you seriously. Develop a clear plan for every stage of the buyer's journey
and how you will progress your prospects throughout it.
Not taking the customer-centric approach
Talking only about your brand or product/service
will get you nowhere. Exert yourself to understand your audience's pain points
and convey that you are ready to help them find the right solution for their
business.
Not paying enough attention to your website
Even with all the emails you send them and the
posts you publish on social media, your audience will still want to visit your
website to learn more about your solution and brand. An outdated website can
make them turn away from you. From content and design to mobile-friendliness,
your website must be optimized for new leads.
No comments:
Post a Comment