You have a newly minted digital business, are
faithfully publishing blogs and social media posts, and are confident that your
product or service ranks among the best in the industry. However, you find out
that you are not getting the expected amount of traffic and leads.
This
situation is the result of forgetting or ignoring the most important ingredient
in your digital marketing mix – Search Engine Optimization (SEO).
All your content, website design and user
experience will come to naught if you are not visible in search engine results.
As most of the buyers prefer to search for the products or services they need
by themselves, it is of paramount importance to practice ethical SEO techniques
to be visible in the right place at the right time.
Here are all the ways SEO helps a digital business
-
Increases your traffic
Being displayed among the top search results is a
seal of approval from Google in terms of the credibility and quality of your
website, as well as brand. This naturally increases your click-through rates,
and can translate to greater conversion rates.
Increases brand awareness
As you start ranking higher, your website and brand
will be exposed to a greater number of users. You will see an increase in the
number of page impressions and views.
Proves to be cost-effective
SEO costs significantly less than the traditional
methods of marketing. In fact, practices such as publishing SEO-optimized
content, guest blogging, improving the user experience of your website will not
even cost you anything.
TSL Consulting Pvt Ltd is an integrated marketing
company based in India. We offer customized outbound marketing, inbound
marketing, digital marketing and data profiling services to a wide spectrum of
small and mid-sized organizations.
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