With videos dominating the digital marketing
domain, YouTube is naturally the biggest play-field for video marketing.
However, with so many marketers trying to attract audience attention through
the largest online video platform, it is not easy to stand out from the
competition on YouTube.
Let us have a look at some tips that can help you
make the most of YouTube for brand visibility and social engagement -
Video Title -
The title of your video of course has to be catchy
and engaging, but it should also contain the relevant keywords so that it will
show up in the search results. The main challenge is to come up with such a
title within the 100 character video title limit.
Video Descriptions -
Along with being inclusive of the relevant
keywords, the purpose of the video must also be made clear in the description.
As you will have a greater character limit, you can afford a more detailed
description optimized for long-tail keywords.
Video Length -
While many people advocate for short videos, they
may not be necessary every time. Users will gladly watch lengthy videos such as
tutorials or product demos, as long as they feel the videos are relevant and
helpful.
Video Embedding and Sharing -
The wonderful thing about YouTube videos is that
they are not restricted to the same platform. Embed the videos in your social
media posts or website and share them as much as you can for generating more
views and engagement.
TSL Consulting Pvt Ltd is an integrated marketing
company based in India. We offer customized outbound marketing, inbound
marketing, digital marketing and data profiling services to a wide spectrum of
small and mid-sized organizations.
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