Most of the visitors to your website are nowhere
ready to convert or even give up their contact information for further
communication. Lead magnets are the extra incentives used by B2B marketingcompanies to encourage visitors to provide data and convert into potential
leads. The lead magnet can be anything from free content such as eBooks,
whitepapers, case studies, videos to a free trial or product demo.
Let us see what type of content or resource is
considered as a good lead magnet -
• The content
should provide value or convey how you can solve the lead's business problem
• The content
should be simple and easy-to-process
• The resource
(such as free trial) should be immediately accessible
• The content
should reflect your experience and/or industry expertise
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