WhatsApp has essentially displaced SMS as the main
channel for sending messages over the last decade. Apart from having billions
of worldwide users, WhatsApp is seen as a non-intrusive channel for marketing,
and one where you do not have to worry about the competition and algorithm
changes that come with other social media platforms like Facebook or Instagram.
Here are some ideas which B2B marketing companies
can use to leverage WhatsApp -
• Send
personalized invites to webinars or other such events
• Sending
information about a new product or service which might be relevant to an
existing customer
• Offering deals,
discounts or extended subscriptions to existing customers
• Giving product
demos to potential customers through video calls
• Share links to
useful content such as blogs to interested customers
• Ask for
consumer feedback on a recent purchase
• Strengthen your
business network and presence through WhatsApp Business
However, keep in mind that you do not send too
many messages to your business contacts, or you might risk getting labelled as
spam.
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