SEO is a discipline that is constantly beset by
trends and new techniques. While some practices like quality link building and
optimizing content for keywords will always remain evergreen, there are some
outdated strategies that if practiced continuously, can harm your SEO efforts.
Let us have a look at some such outdated SEO techniques -
• Practicing link
exchange through offers or deals – Google can even penalize your website for
unnatural links. Only accept links or request links from a website when the
content and niche is relevant.
• Repeating
keywords too many times – Google may see this as keyword stuffing
• Writing only
for SEO – Without quality, relevance and usefulness, your content will not fare
well on the search engines
• Targeting exact
match keywords – As Google algorithms have grown more sophisticated, you need
to optimize for long-tail keywords while keeping user intent in mind
A digital marketing company can help you by
performing a complete SEO audit of your website and suggesting current
strategies according to your organizational and marketing goals.
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