Tuesday, 11 August 2020

Tips for a successful B2B mobile marketing strategy


With the increasing use of smartphones and other mobile devices, it is high time for B2B marketing companies to pay attention to their mobile marketing strategy.

Make sure that your website is mobile-friendly
A mobile-friendly is not only essential for higher Google ranking, but providing a great mobile experience will also encourage your target audience to engage more with your website.

Leverage conversational selling
Use data like purchase history to initiate relevant personal interactions with your customers through SMS, WhatsApp or emails.

Optimize for local SEO
As most mobile users conduct "near me" searches through smartphones, optimizing your website for local, as well as mobile, SEO will help you attract a large quantity of relevant traffic.

Invest in mobile apps
If it fits within your budget and marketing goals, developing a mobile app for your brand will greatly help increase brand awareness and engagement.

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