With the increasing use of smartphones and other
mobile devices, it is high time for B2B marketing companies to pay attention to
their mobile marketing strategy.
Make sure that your website is mobile-friendly
A mobile-friendly is not only essential for higher
Google ranking, but providing a great mobile experience will also encourage
your target audience to engage more with your website.
Leverage conversational selling
Use data like purchase history to initiate
relevant personal interactions with your customers through SMS, WhatsApp or
emails.
Optimize for local SEO
As most mobile users conduct "near me"
searches through smartphones, optimizing your website for local, as well as
mobile, SEO will help you attract a large quantity of relevant traffic.
Invest in mobile apps
If it fits within your budget and marketing goals,
developing a mobile app for your brand will greatly help increase brand
awareness and engagement.
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