Email marketing, an inexpensive yet effective
channel of B2B digital marketing, is
especially useful for startups that are constrained by budget.
Let us have a
look at some tips that will help you get started with email marketing campaigns
the right way -
Focus on building a strong mailing list
When you are just starting out, it is essential to
create a list of prospects who are most likely to have an interest or need for
your solution, so as to ensure meaningful engagement.
Try to personalize your emails
When you are new, personalization can be as simple
as addressing the recipient by name. As you start engaging more with them, you
can tailor the content to your prospects' specific tastes and business
requirements.
Include your website link and social media buttons
Doing so will help you drive relevant traffic and
social media accounts, so that prospective customers can get more information
about your solution.
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