As a way of engaging with customers to strengthen
relationships, apprise them of new products and even generate new leads, emails
are among the favorite tools of most B2B marketing companies. But, creating
emails that your audience opens and follows through to clicking on your CTAs is
not that easy.
Let us see the critical components which make up
every successful email -
Subject Line
Without a relevant and attention-catching
headline, your audience might forego even opening the email. Craft a subject
line that addresses your audience's concern, but make sure that you do not
inadvertently clickbait them.
Personalization
Once again, relevance is the key. Making your
audience feel like you are serious about helping them solve their unique
business problems will naturally encourage more engagement on their part.
Visuals
Along with a great body copy, including appealing
visuals will not only help engage user attention, but also help them process
information more easily.
Mobile-optimization
As the number of people accessing emails through
mobile devices are rapidly increasing, you need to optimize emails for mobile
or risk a higher bounce rate.
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