How to Create an Effective Editorial Calendar For Your Content Marketing Strategy

Why do you need an editorial calendar?

Content marketing involves a lot more than haphazardly scribbling a blog whenever you have the time. You also need to think about the objective you want to accomplish with every single piece of content you create, along with planning the distribution of content on relevant digital platforms.

                                          

Creating an editorial calendar would greatly help you streamline and organize this entire process. It will leave you plenty of time to properly strategize and create content before the actual publishing. Thus, an editorial calendar will not only help you save time and efforts, but will also improve the overall quality of your content.

Let us see how you can create an effective editorial calendar

Select an editorial template

Often, the main reason content marketers hesitate to create a calendar is that they have no idea where to start, or think that the task will take up too much time. You can use one of the many online calendar tools available and use readymade templates to make the process easier.

Establish your content objectives

If you haven't already, now is a great time to determine your content marketing objectives. They could include -

• Increasing your brand awareness

• Improving your SEO efforts

• Portraying yourself as an industry thought leader

• Driving more traffic towards your website

•  Generate leads for a product or service

Make sure that your calendar prioritizes and reflects and all these objectives.

Research and come up with content ideas

Conduct an in-depth research to get an idea of what kind of content is performing well in your niche, and the kind of content (and formats) that is preferred by your target audience. Based on this research, you can start coming up with different ideas for topics and headlines.

Perform a thorough keyword research

Before you start creating content on these topics, conduct a thorough keyword research and include the high-ranking keywords in your content so that it will easily show up in search results. As far as possible, try to categorize your keywords according to user intent (navigational, transactional or informational), so that it will have better chances of ranking for the relevant searches.

Analyze your results periodically

Regularly monitoring the performance of your content will allow you to optimize your strategy for better results.

A digital marketing company can help you create a detailed editorial calendar, as well as create content that is mapped to your marketing objectives.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.