What Makes a High Quality Backlink in SEO?

We always hear marketing and SEO experts iterating that we need to focus on quality, rather than just quality of backlinks. However, what exactly constitutes of a high-quality link? Let us find out.

                                           

Here are some of the characteristics that indicate the quality of a backlink -

Domain authority

Imagine that you are confronted with two opinions, one from a well-known industry expert and another from a largely unknown person. Now, whose opinion will you tend to trust more? Obviously, that of the industry expert's.

Similarly, you want to be sure that the website you are getting a backlink from has high-authority and is trusted on the web. When you have backlinks from such websites, their visitors will naturally transfer this credibility and trustworthiness to your page.

Relevance

Of course, relevance is the basic requirement for any backlink. The website, page or blog on which your link is posted on must talk about the same topic it does or at least be relevant to your own niche.

Ability to direct traffic

Any link that does not direct traffic is not serving its purpose. To be able to do so, it must be placed in a prominent position so that it will be easily visible to the site/page visitors. Not only this, the anchor text used for the link must be good enough to generate curiosity and make compel the visitors to click on it.

Comes from a unique source

A backlink that comes from a source that does not have too many links to other websites will add more weight to yours. A large number of backlinks from the same source will divide up the trustworthiness and authority of your own link.

One-way link

As far as possible, it is better that there is no or minimum link exchange between your website and the one you are linking from. This practice has been widely exploited in the past, and can be considered by the search engines as an unnatural practice. Thus, the best option is to acquire the link through content quality and relevancy, rather than an empty exchange.

If you need help evaluating the quality of your backlinks or acquiring new ones, you can contact a digital marketing company.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.