Why Should You Incorporate Videos in Your Digital Strategy in 2020

Humans have been visual creatures right from the primitive ages. Long before the alphabet came into existence, our ancestors used visuals to communicate with each other.

                    

Thus, our brains are naturally inclined to respond and process visuals faster than plain text content. In the age of information overload, marketers have been quick to realize this fact and act upon it. From images and info-graphics to charts and presentations, engaging visual content is widely used along with textual content so that the target audience can easily consume the information. 

Among all these, videos are, and will continue to remain for the foreseeable future, the favorite visual medium of marketers. Today, any B2B digital marketing strategy is incomplete without some form of video content. In fact, according to Wyzowl’s State of Video Marketing Survey, 85% of businesses use video in their marketing strategy, and 99% of current video marketers plan to continue using videos in 2020.

Let us see the reason for this popularity, and why you should seriously consider incorporating videos in your digital strategy in the near future -

Encourages audience engagement

Business executives are pressed for time. Serving them text-heavy documents warrants a cursory glance at best. A short, engaging video will work better to catch and hold their attention completely.

The interactive nature of videos will give your audience the sense of 'speaking' directly to you. This not only adds a personality to your business and brand, but also targets both the analytical and emotional mind of your potential clients, enabling them to form a better connection with you.

A format favored by social media

A solid social media presence is necessary for every brand to increase their digital outreach and strengthen relationships with their customers. Videos are much more likely to be shared and viewed on the social media platforms than huge blocks of textual content, giving way to increased visibility and engagement rate.

Improves Search Engine Optimization (SEO)

Search engines favor websites with videos, as they are a marker for quality content. A good quality video, along with proper SEO-optimized meta description and title can increase your chances of ranking higher.

Boosts your conversion rate

90% of consumers believe that a video can help them make a purchase decision. Including an explainer video or product demo video on your website and landing page can potentially increase your conversion rate.

If you are held back by the thought that video creation or editing is a tedious and time-consuming task, there are plenty of online tools which can make your task easier. So, start planning for including videos in your B2B marketing strategy to take it to the next level!

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.