How to Become a Social Selling Specialist

The concept of social selling is not new, however, marketers tend to forget that it is not about selling your product or service at all. Rather, the ultimate goal of social selling is to engage your customers and develop long-lasting relationships with them.

The correct social selling practices give a humanized touch to your brands so that your customers and target audience can relate to you, encouraging more engagement and lead generation and overall brand awareness.

Let us have a look at some tips to help you excel at social selling and successfully practice it as a part of your B2B digitalmarketing strategy -

Update your professional profiles

As social selling focuses on brand and customer communication, it is natural that they will visit your business profile to know more about you as a brand. In such cases, incomplete or outdated profiles will contribute to a negative first impression.

Thus, the first step for successful social selling is to dust up your profiles from top to bottom. Include a professional photo, and update your bio to include things that will be useful for your target audience such as who you help, what problem are you solving and how.

It would also be useful to include case studies or testimonials from your previous clients so that new prospects will find it easier to trust you.

Share useful content

Of course, any social media strategy is incomplete without content. Create and share useful content that adds to the knowledge of your target audience, engages their attention, and above all provides business value. Such content will generate more encouragement in terms of likes and shares, leading to increased brand awareness and visibility.

Encourage communication to drive engagement

You cannot rely solely on sharing content to generate engagement. Participating in relevant group discussions and forums, responding to or leaving your own comments will give you the opportunity to directly engage and communicate with your target audience in a meaningful conversation.

Don't push for sales right from the start

Remember, as we mentioned before, social selling is not about selling. Do not try to make them purchase when you are just starting to converse with a new prospect. Instead, exert yourself to understand their business challenges and helping them find the right solution. This way, the prospect will be more likely to remember and turn to you when they are finally ready to purchase.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.