Internal Linking: Why is it One of the Most Important Factors for a Website's SEO?

It is no secret that link building is integral to any successful Search Engine Optimization (SEO) strategy. Links essentially act as a signal to Google and other search engines that your website has quality and useful content, increasing your chances of ranking higher.

However, most webmasters focus on obtaining external links or backlinks to build authority on websites and neglect the opportunity to capitalize on internal links.

What are internal links?

Simply put, internal links are those links that point from one page of a website or domain to another page belonging to the same domain.

Strategically linking your internal pages can have many SEO benefits.

What are the advantages of internal linking?

#Improves site architecture

The most prominent benefit of internal linking is that it facilitates a sound site architecture. This lets search engine spiders to easily crawl and index all the pages of your website. With a good internal linking structure, Google will be able to better understand the relationships between your pages and other content. Not only this, but Google can also discover your topics that cover similar subject matter, which can act as a strong topical authority signal and give a boost to your search engine ranking.

#Improves user experience

Internal linking makes it easy for your visitors to navigate the site and quickly find the content relevant to them, contributing to an overall positive user experience.

#Improves traffic to lesser known pages

Internal links using relevant, keyword-optimized anchor text increases the chances of visitors clicking on them. This will allow them to discover and increase traffic to the deeper, lesser-known pages that might not show up otherwise.

#Improves time on site

As we said in the above point, internal linking leads your visitors to more pages on your site. Provided your content is relevant, engaging and value-driven, this can greatly improve visitors' time on site and reduce bounce rate, sending another positive signal to the search engines.

Contact a digital marketing company for a complete SEO audit of your website and discover more SEO benefits for your website.

TSL Consulting Pvt Ltd is an integrated marketing company based in India. We offer customized outbound marketing, inbound marketing, digital marketing and data profiling services to a wide spectrum of small and mid-sized organizations.