Single Opt-in vs Double Opt-in: Which is the best for your email list?

When you are making efforts to grow your email list, you will have to make a choice between using either single or double opt-in for getting subscriber permission to send emails. If you cannot decide, let us have a look at what exactly both the terms mean and weigh their merits against each other.

With the single opt-in, a person will only have to subscribe once through your sign-up form to start receiving your emails. On the other hand, double opt-in requires the person to re-confirm his subscription through a confirmation email.

The advantage of single opt-ins is the reduced number of steps on the part of the user, contributing to a simplified user experience. It will also enable you to build your list in a shorter amount of time.

However, the additional step of double opt-in reinforces that the user is serious about receiving your emails, and you can be sure that the email id is valid for maximum inbox deliver-ability. Thus double opt-ins can enable you to build a cleaner mailing list and act as the founding stone of a greater conversion rate.

Both of these options have their own merits. Your choice will depend on your overall campaign goals and priorities. You can contact a digital marketing company if you need help in strategizing and executing effective email marketing campaigns.