What is keyword cannibalization and why should you avoid it?

Keyword cannibalization is a phenomenon where multiple pages of your website are targeting the same keyword. On the surface, this does not seem like a bad thing. After all, you are providing more opportunities for Google to detect the keyword and increase your ranking.

                                          

However, this can do more harm than good. With keyword cannibalization, you are essentially pitting your own pages against each other. It can cause the search engine algorithms to get confused regarding which is the best result for a particular keyword, and consequently, the better page might be pushed down in the results.

For example, your goal might be conversion, but the page better suited for achieving this goal might get buried under an educational page. Thus, it is of utmost importance to audit your website, and identify and fix any cannibalization issues. If you need help doing so, you can get in touch with a digitalmarketing company.