The current pandemic might have curbed physical meeting between you and your customers, but the need of providing a great customer service and experience has by no means declined. If anything, it is even more important when majority of your customers are concerned about business continuity and financial management. Thankfully, the digital world enables us to stay in touch with customers and be available whenever the need arises.
Let us see how B2B marketing companies can improve their digital customer service and experience -
• Set aside fixed
hours for customer service so that you can provide a dedicated service
• Use a separate
social media account to handle your customer service requests, so that you do
not miss out on any in your regular account
• Implement a
chatbot on your website so that it can handle multiple customer queries
simultaneously, without the need of human intervention
• Provide
self-service options such as FAQs and online forum discussions so that your
customers don't have to wait for help
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