SEO experts have always stressed on the importance
of original content. Duplicate content should be actively shunned as this might
not only severely affect your ranking, but also lead Google to penalize your
website and have it removed from the search results.
What is duplicate content and what are its common
causes?
Before we set out to find out the ways to detect
duplicate content, it is necessary to understand what exactly the term means.
Duplicate content is the content which is either identical to or closely
similar in terms of wording and/or structure to an already existing piece of
content on the World Wide Web.
Now, you might argue that you always take care not
to copy content as it is from another source. However, duplicate content is not
always the result of deliberate intent. Let us have a quick look at some of the
common causes of this issue -
• Faceted
navigation (especially in cases of ecommerce websites)
• Session
IDs can create a new URL for a
particular session, leading to duplicate content
• Site accessible
at two or more variations of http, http, www or non-www
• Print-friendly
or mobile-friendly versions of the URL results in same content on different
URLs
• Paginated
comments
• Duplication
through scrapers and content syndication
How to check for duplicate content?
There are many free and paid tools available on the Internet that
detect any duplicate or plagiarized content. This will make sure that the
content you have created is completely unique and does not resemble any content
from another website, either deliberately or unintentionally.
These tools will also let you know that if anyone has scraped the
content from your website, so that you can take the required action against the
scrapers.
You can contact a digital marketing company for a complete audit of
your website for content quality, duplicacy issues and more.
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