Increasing brand awareness, getting customers to engage with your brand, increasing traffic to social media pages – there are many benefits to hosting a social media contest. It gives you a chance to grow a loyal following that can translate into increased leads and sales.
Let us have a look at some tips and strategies to help you make the most of your contest -
• Choose the
purpose of the contest (increasing website traffic, increasing brand
engagement, increasing followers and so on) so that you can better optimize
your strategy
• Build your
email list by requesting people to sign up for entering the contest. This will
help you stay in touch with them even after the contest is over
• Choose the
format of the contest such as video contest, photo contest or giveaways based
on your end goal
• Promote your
contest far and wide on social media for maximum participation and online
visibility. You can use online tools or a digital marketing company for
effective promotion
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