Effective tips for broken link building

 Broken link building is a smart way to replace the dead links on a relevant website with your own. It is beneficial to both parties – you get a backlink and the host website gets rid of a dead link. Now, there is a general consensus that the broken link building method is time-consuming and not that effective. There is no guarantee that the website you have contacted will reply or change the link. However, with the right approach, this method can be very effective and well-worth the effort. 

Let us see some tips for you to effectively leverage broken link building -

• To get the right type of backlinks, use online tools to find the websites that are regularly visited by your audience, as well as check the high-authority websites in your niche

• Try to use online tools to find out the content of the old link, so that the content you offer as a replacement is as similar as possible to the old one

• Keep your email short and to the point, as webmasters get such emails and pitches all the time

• Make sure that you are contacting the right person, and not using a generic email address on the concerned website

Send a follow-up email once or twice, but do not be too pushy as you can get reported as spam