A new restaurant has opened in your neighborhood,
but so far you have been reluctant to try it out. But, when your friend comes
to you with a rave review of the place, you are finally convinced and even
eager to give it a go.
This third-party endorsement by a peer of
influencer is nothing but social proof, and is a favorite tool of B2B marketing
companies to boost their sales. Let us see different ways in which you can
leverage social proof for your own business -
• Include
customer testimonials and reviews on your website and third-party review sites
• Listing the
names of big-shot clients on your website
• Using industry
influencers to spread the word about your brand
• Listing your
awards, recognition's and certifications on your website
• Publishing case
studies that highlight your most successful endeavors
• Show off
statistics such as a high user or subscriber count
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