The biggest challenge in front of most start-ups is to differentiate them from not only their peers, but also from the big industry players. Fortunately for the budget-constrained start-ups, digital and content marketing has levelled the play field for both big and small enterprises.
Let us see how you can make the most out of content marketing when you are just starting out -
• Conduct a thorough
research to find out what kind of content and content formats are working well
with your target audience
• Incorporate
your brand name, logos, website links and other brand elements in your content
wherever feasible, to increase brand awareness
• Spend some time
creating a content calendar to avoid haphazard posting of content
• Start a
business blog to showcase your industry expertise
• Start engaging
with your audience and industry peers on the social media platforms relevant to
your niche
• Experiment with
different types of content and formats to find out which one works the best for
you
• Start working
on your SEO early on to increase your online visibility and traffic
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