Segmenting your email list enables you to send a more personalized and relevant message to your target audience, increasing your chances of achieving a higher engagement and conversion rate. But, how exactly do you segment your email list?
Here are some ideas to get you started -
• Demographics – Factors such as age, gender and location can give you a lot of
insight into their interests and preferences
• Purchase
behavior – Analyzing your customers' purchase behavior will
help you suggest products/services that are most suited to their usual
interests or business needs
• Behavioral
changes – If you have a group of customers who regularly
purchased from you but haven't done so in a long time you, you can send an
email designed to entice them back
• Sales funnel – Grouping customers according to where they are at in your sales funnel
will help you avoid sending an introductory email to a prospect who is ready to
convert
• Survey results – Instead of guessing their preferences, you can simply send out a survey to your customers and send content according to the results.
Get in touch with a digital marketing company if
you need help for planning and executing your email marketing campaigns.
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