Link exchange programs have long been marketers as
a give and take strategy. One website offers another to add their links, if the
other site will also add the former's own links to their website.
This strategy has been exploited a lot in order to
gain quick backlinks, get traffic and improve search engine rankings in a short
amount of time. However, these days link exchange programs are frowned upon,
and can hurt rather than help your SEO if they are not used carefully.
If you have earned a backlink naturally because
your content is relevant and of high-quality, and the other website has chosen
to link back to you for a similar reason, the exchange will prove beneficial to
both. However, doing so purely as a shortcut can also end you up with a penalty
as this goes against Google's webmaster guidelines.
This will have a massive impact on your site's
rank, authority and traffic.
The best course of action is to focus on naturally
earn backlinks, rather than actively seeking a link exchange. If you need help
with your website's SEO strategy, you can contact a digital marketing company.
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