The success of your social media advertising
campaign largely depends upon the audience you are targeting. Reaching the
right people will enable you to increase conversions and save budget in the
long run. Let us see some useful targeting tips to help you do so -
• Use Facebook
Custom Audiences to deliver ads to your existing customers, for a greater
engagement or click-through rate
• Use Facebook Audience
Insights to narrow down your target demographic
• Re-purpose your
best performing content into a Facebook ad through info-graphic or a short video
• Use Facebook
Lookalike Audience to target the people who are similar to your existing
customers
• Serve ads targeted
to your fan base, provided you have a loyal one
Contact a digital marketing company for more
insights and help for running optimized Facebook advertising campaigns.
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