Everyone wants backlinks for boosting their SEO
efforts and drawing traffic to the website. However, obtaining links from bad sources
or through unnatural practices can adversely affect your ranking or even get
you penalized by Google.
Let us have a look at some of these practices -
• An unnatural
amount of links obtained through link exchange practices
• Buying or
selling links
• Using automated
link building programs to build links to your site
• Spammy guest
posting practices
• Leaving spammy
comments on irrelevant blog posts or discussion forums
• Low-quality
directory submissions
• Using private
blog networks – sites that use different IP addresses and exchange links, but
are owned by the same person
An excessive
amount of keyword-rich footer links
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